This Replay Will Be Removed On Tuesday @ 11 PM EST
Digital has been a thing for a while now, but over the past year the pace of transformation has accelerated. Your customers are spending more time online than ever, and you have the opportunity to get your products and services in front of people like never before.
The question is, with this big wide web opened up, how do you define your market? How do you get specific enough when it seems like the possibilities are endless?
If you leave your marketing personas too open-ended and undefined, you will waste time trying to sell a product or service that no one buys. You will create content that misses the mark, and your potential customers will float around being influenced by others rather than you being the influencer.
Getting clear on who your people are and what matters to them is the key to unlocking powerful connections and growing your customer base. Creating marketing personas gives you a basic touchstone you can come back to when creating persuasive content and making offers.
During this seminar, Vera Lentini, digital business expert and creator of Digital Business Bootcamp, will be walking you through strategies to visualize and define your ideal prospects and get clear on what is important to them. From there you can explore more compelling kinds of offerings and messaging, resulting in more on-point connections and more business growth.
After the seminar you will walk away with a useful reference you can keep coming back to that will help you zero in on your market throughout the life of your digital business.
Rated 5 stars
8 out of 10 people would recommend this to a friend or colleague.
Real marketing exercises
"This offering is very appealing and personal since there is so much access to you. It is also a really good introduction to the subject."